Do you have a recording widget on your website? If so, you are probably familiar with customers sending you loving reviews of your product or service.
If you don’t have one on your site, you can always sign up for a Business or Business Pro account with mailVU to try it out. On this blog post, we’re going to walk through how you can use those customer videos once they’ve submitted them through your recording widget.
After receiving a video through the recording widget you have on your site, the video will show up in your “Inbox” within mailVU’s dashboard as well as your “Saved Videos” list:
Once you have the recorded video on your dashboard, you can use any of the three embed codes provided to share the video and help market your amazing service. Simply click the buttons for the Email, Web, or Link embed codes on the far right column of the Saved videos wall:
You can use the email embed code to embed the video within your email marketing templates on sites like MailChimp, Constant Contact, Vertical Response, etc. You can use the web embed code to embed the video directly on your website, blog, or Facebook page. And you can use the third embed code to just paste a link to your video which will open up in a new window for your viewers to watch.
Once you’ve embedded the video on your website or included it in an email, you can watch as the number of views ticks up. This will help you determine the popularity of the video (or at least how prominent it was on whatever page you embedded it on). If you want to increase the number of views, you can try switching out where it’s embedded on the page (maybe place it higher up) or sending it out in a second email as well.
Why might you want video testimonials from clients? What if they say negative things about your business or if no one ends up using your recording widget?
The nice thing about using a video marketing application is that you have total control over which videos you decide to share. If a customer submits something that you don’t want to be widely seen or viewed, you can just keep it to yourself.
As far as the fear that no one sends you any testimonials through your recording widget, the results here are really up to you to determine. We cannot guarantee that if you just place the recording widget on your site, people will use it. I am willing to bet, however, that if you place the recording widget on your site and actively tell your loyal clients that it’s there, many of them would love to leave you a video review.
You want to put up a recording widget so that you can start collecting video testimonials from clients to have in your marketing arsenal. They will undoubtedly come in handy for direct marketing purposes (sending a prospective client an email with a link to watch one of your previous clients rave about your service-sooo powerful) and you can use them wisely (instead of publishing them all at once).
Perhaps the best thing that comes from asking for feedback or reviews from clients who visit your website is just that: you get feedback! It’s honest and you can watch and see how genuine people are being when they’re saying how they feel about your product. You can use this to better what you offer to clients as well as have a few doses of inspiration packed away for those days when motivation seems out of reach.
Have you asked your clients to record video testimonials for your business? If so, how did it go? How have you been able to use those videos in your marketing materials? Tell us about it in the comments below!