mailVU Works With Citizen Schools to Encourage Volunteerism

mailVU is commited to supporting organizations that ‘do good’ for their communities. One such organization is Citizen Schools North Carolina. One of Citizen Schools’ major initiatives is partnering with volunteers from the corporate community to provide students in low-to-mid income areas real-life learning experiences. Cassie McIntyre, Director of Civic Engagement for CSNC took time to answer a Q & A on CSNC’s experience using our video email service to create and produce the volunteer recruitment video below:

Q. How did you become acquainted with mailVU?

A. Abby Whisenant, Civic Engagement Analyst with Citizen Schools North Carolina met Alan (Alan Fitzpatrick, mailVU’s co-founder) at a social media event in Charlotte. Alan generously offered to sit down with Citizen Schools to talk about potential ways that mailVU and Citizen Schools could work together. Alan and I later sat down and reviewed mailVU’s video messaging service.

Q. What has mailVU done for Citizen Schools?

A. mailVU introduced us to Ansley Meredith, owner of  Engergized Media Relations Who offered to help us produce a volunteer recruitment video at no cost to our organization. This video allowed us to highlight some of our key partnerships with companies like Microsoft and General Dynamics and the amazing work they are doing with our students each semester here in Charlotte. Since this video was produced we’ve seen an increase in the number of volunteers who are coming to us, interested in teaching apprenticeships. Apprenticeships are 10-week, hands-on projects that are led for 90 minutes once a week with our middle school students.

Q. How did people react to receiving video messages?

A. Our board members, corporate partners, volunteers and community supporters have been extremely impressed with the quality of this video. Ansley and her videographer really went above and beyond to help us produce a quality product and we would not have made this connection without the help of Alan and mailVU.

Q. Talk about whether you feel this is a valuable business tool and your overall thoughts on using it. Were you satisfied with the product? Would you recommend mailVU to others?

A. Overall as a business tool, Citizen Schools as an organization is focused on incorporating video messaging through our website and including links to videos in our quarterly e-newsletter to constituents. We realize the power of video and are going to work to incorporate more videos in our online communications throughout the 2011-2012 school year. We can’t thank mailVU enough for their support of Citizen Schools and we look forward to working with them again in the future!

We look forward to working with you in the future too, Cassie! Citizen Schools is an outstanding organization and we appreciate what you’re doing to help students in our community.

Is your non-profit organization looking for a new way to reach out to new volunteers and donors? mailVU’s video messaging platform is a perfect tool to help in your efforts. Contact to learn more.

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