Video Marketing Tips for Car Dealers

Car dealers are using the power of video to increase personal engagement with customers, generate more incoming phone calls and emails, and keep prospects on the website longer. Here are 10 tips on how mailVU can help car dealers begin using video marketing quickly and easily:

Sales

1. Personal Video Email Messages:
   Record and send personal video email messages directly to prospects. Thank prospects for stopping by the showroom, or for purchasing or leasing their vehicle. mailVU’s Business Plan allows you to brand video email with your dealership logo, colors, and contact information. Your personal video messages, delivered directly into the customer’s inbox.
2. Send car commercials to a client’s inbox:
   Upload your professional video and send it via email to your prospects. With view notification activated you will be alerted when they watch it.
3. Walk-around video of new vehicle arrival:
   Have a prospect waiting for just the right vehicle to arrive? Record the new car from mailVU’s iPhone video email app or Android video email app and video mail it directly to them with your branding and contact information.

Video: Audi Showroom


Audi – mailVU Android app

4. Announce new specials with a video message to prospects:
   Announcing new car incentives and rebates? Don’t just hope that your prospects find out about them from the radio, newspaper, and Internet, send them a video message telling them about it.

Marketing

5. Collect and display Video Testimonials:
   What could be more powerful than a video testimonial from a happy client? This Lexus dealer uses the webcam recorder from their mailVU Business Plan to capture video testimonials right from their website. Works on Facebook too!
6. Hold a Video Contest from your website or Facebook page:
   A video contest is sure to draw a good response from prospects looking for a great prize. mailVU offers a video contest service that you can run on your website or Facebook page. Incoming videos provide valuable marketing content as well as client leads.
7. Training videos for sales people:
   Need to train your sales people about a new vehicle or feature? Video is one of the best ways of learning. Send your training video directly to them via video email They will be able to watch it privately anytime, from any device.
8. Share videos in Social Media:
   mailVU provides a short URL link to every video, making it easy to post them in Twitter, Facebook, or any other site. You can even Pin your mailVU videos on Pinterest.
9. Embed videos in your website:
   Once you’ve acquired user video content, embed it in your website!

Service

10. Send personal video messages from service technicians:
    There’s no reason to limit personal video messaging to the sales team. Service technicians can also quickly record and video mail a message to the customer. Imagine the impact of the technician who worked on the vehicle sending a followup message directly to the car owner! “Hi, I’m Steve. I worked on your car today. If you have any troubles please call our service department on xxx and ask for me.”

mailVU can help you get started in Video Marketing today. Questions? Send them to us from our Video Contact Us page, or email us at info at mailVU.com. We’d love to see and hear from you!