If you own a small business it means that your marketing budget is going to be small; smaller than the big companies who can hire full departments of marketing and research people just to make sure that they are reaching their target market. This is just not the case with small businesses where time and money are extremely precious. That being said, there are now platforms such as social media which small businesses can use to their advantage either for free or for a small price.

In some cases maintaining a social media page is a job in and of itself. If a small business can’t afford to hire someone whose focus is social media and marketing, then it becomes a question of how to best use the time you do have to reach as many people as possible, thus marketing your company. There are a number of social media platforms that are available and here is the skinny on each.

The first question you need to ask yourself is do you have a website. If your business does not have a website or online presence of any kind there is simply no point in using social media, because you will have nowhere to send the searchers who are looking for your company. Having a Facebook page as your only online presence is insufficient and really quite pointless. So first things first, in order to engage with online users, a small business needs its own website. Then it also needs its own Google+ page.

Only once these are in place can you begin to think about social media maximizing your engagement with your online users. As a company you should have a LinkedIn profile. This isn’t quite social media for your users, it is rather like a CV for your company online and a great way to build networks and for people to search for your company. The key however is to keep your profile up to date.

It is a good idea for a small business to have a blog, and you can use social media in order to publicise your blog posts. Facebook is an invaluable tool for small businesses that are consumer directed or a local business. It is relatively easy on time, and it is easy to update and maintain. It should only take a few minutes out of your day to put up a post on Facebook, and you can have notifications sent to your email so you only log in when you need to. It’s a great way to engage with online users one on one.

If, however, your small business is driven by product or the visual then Pinterest is for you. Pinterest allows you to build a visual online presence that is aesthetically pleasing. Imagine it as a kind of picture board where you post images and quotes and other things that relate to your company. Once users have found your Pinterest page, you want to direct them to your website. It is too easy to spend a lot of time playing on Pinterest, so be careful not to get sucked in.

Twitter is not the best thing for small businesses. The best thing about a Twitter account is its immediacy and in a small business you simply don’t have time to tweet all the time. That being said, it can be good for restaurants and similar industries but otherwise it isn’t the best social media tool for engaging with online audiences.

The key really is to find a balance between the time it takes to update the social media pages and its effectiveness, and you will have to be the judge of what works and what doesn’t. There is another online resource that can be a great way to engage with online users and that is mailVU. mailVU is an amazing video platform that allows you to incorporate videos for marketing. You can record and embed videos on your website and on your other social media pages. You won’t need to make many videos, but a video does really engage your users in a way that written content simply doesn’t. It is a good idea to spend the initial time it will take, and then use the video to direct traffic back to your own website. There are a few social media platforms that are best for small businesses. The focus needs to be directing people to your site, and to be interested in your product, how you use mailVU, Twitter or Pininterest, is entirely up to you.

This has been a guest post by Nick Anderson, a writer for How2become; a leading career and recruitment specialist.

Don’t you love a situation where you win no matter which way you use a video messaging service?

Heads you Win: Outbound Video Messaging

The first side of the video messaging coin is outbound; recording and sending video to a client or friend. Using the outbound method deposits your video into the other person’s inbox, which we’ve seen can result in video email click-thru rates of over 60%. There are several ways you can record and send outbound video messages including smartphone, tablets, and computers:

1. Mobile video sharing apps. You can easily record video from any smartphone or tablet to share with another person. The downside of the native function is the receiving party receives a huge file that clogs up their memory, and they may not be able to play the format in which your device recorded. mailVU solved these problems in our free iPhone video sharing app and free Android video sharing app.
2. Website video messaging. There are several video email service providers that ask you to create accounts in order to try video messaging. At mailVU we decided to place a free video email widget right on our home page. That’s right, you can use it for free on mailVU.com. If you like what you see we hope you will want the upgraded capabilities of our user accounts.
3. Hosting videos in your website. Video has been shown to increase user time-on-site, and clients such as car dealers are finding video helps to sell cars. All video hosting platforms provide embed codes so feel free to add them to your site. mailVU enables you to embed ad free videos on your website, with no ‘recommended’ videos of competitors; just your video playing within your site, surrounded by your website Call-to-Action.

When you select a video email service like mailVU’s Business and Business Pro Plans you get the ability to brand your video messages with your logo, your colors, and a custom footer where you can add a Call-to-Action, links to your social media sites, and any other HTML you would like to add. The video template can be customized to look just like your website. See this Business Pro example from 1^st Day School Supplies of a video playing “within their website”. While it looks like the video is embedded, it isn’t; it is what the email recipient sees when they click on the video mail.

The branding will also appear when you are logged into your account from the iPhone video sharing app, or the Android video sharing app. Anyone can use the apps since they are free to download, but only account holders can have their branding applied.

Tails you Win: Record incoming videos from clients

The other side of the video messaging coin is inbound; allow users to easily record and send you video. The inbound method is a great way to collect video testimonials from clients, run video contests, collect video feedback, or use it as a video Contact Us method like we have at mailVU. There are many examples of using a webcam recorder or video uploaded on your site:

1. Collect video applications. RevTech Labs is a business incubator that requires video elevator pitches. See this video application page on their site for webcam recording and video upload options.
2. Customer video testimonials. Many businesses are using a webcam recorder to collect testimonials, like this website. The webcam recording widget can be placed on your website or Facebook page with a single line of HTML code.
3. Video resume submission. Some companies like this one are collecting candidate video resumes right off their website. The webcam recorder is the same one used for video testimonials; a single like to HTML code to add to the site.
4. Student homework assignments. The webcam recorder can be added to most Learning Management Systems including Blackboard, Angel, and Moodle. Teachers are using it to receive student homework assignments as well as feedback on modules of an online class.

mailVU offers a webcam recording widget with every Business Plan and Business Pro Plan. Place the recorder on your site and start collecting videos from your users. If you want the ability to upload videos from smartphones and tablets let us know and we’ll add a video upload widget to your account. Your marketing department will love having the ability to easily collect user video content.

No matter which way you use mailVU’s Business and Business Pro plans, outbound or inbound, you win! Questions? Contact us at support at mailVU.com.

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Real Estate agents are finding video messaging to be a useful tool in communicating with prospects. Here are 8 ways Realtors are using mailVU with their clients:

1. Personal Introductions. Sending a personal video message to a prospect is a great way to begin a relationship. Other than meeting in person there is no better way of building a personal connection than with video. And we since all know that the client will never purchase a property if they don’t ‘buy’ you first, start the process by selling yourself with an easy to record video email.
2. Neighborhood Tours. With mailVU’s free iOS video messaging app and Android video messaging app Realtors can video neighborhoods, and email them directly to prospects. When logged into your mailVU account your branding will surround the video.
3. Home Tours. It’s as easy as taking your iPhone, iPod Touch, and Android phone and recording with mailVU’s free apps. The video will appear homemade, but it is a quick and easy way to get your clients to see a property without having to upload it to your website.
4. Market Updates. Bob Slocumb from Magnolia Realty recently recorded a Market Update using mailVU’s free webcam service and embedded it on his website. Click the image below to play it.
   

   Magnolia Realty using mailVU for Market Update

5. Event Invitations. Holding an Open House? Sending your client list a video message is great way to draw attention to the event. Many people will not read all of the emails, but video email gets clicked much more frequently. Our results at mailVU show over a 60% click through rate.
6. Thank You Video Mail. After the sale it is customary to thank the clients for their business. A video message makes a text thank you much more personal.
7. Customer Testimonials. Clients like Xcellence Realty are using mailVU’s webcam recording widget to capture client video testimonials. Click here to see it in action.
8. Educating Clients. Sometimes you have information you would like to share with your clients. It can be changes to mortgage rates, changes to tax laws, expiration of incentives..no matter what it is, sending a video message is a great way to personally communicate with your clients. mailVU’s Business Plan allows you to send to groups, so record once and send it to everyone!

Do you have a success story using mailVU for your Realty? Let us know your results and how video messaging helps you in your business. Contact us anytime at support at mailVU.com.

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Iron Man has confidence

Many of our video email users are naturals in front of the camera. Other users don’t want to be seen on camera and prefer sending pre-recorded videos, or recording events and meetings instead of themselves.

Not all of us can feel as confident as Iron Man. It’s perfectly normal to feel a little self-conscious in front of a camera so here are a few pointers on how you can become more confident:

1. Set aside a specific day/time in which you want to record your video messages. For example you can set Tuesday mid-morning as the best time on your schedule to make videos. Having a set time gives you confidence by letting you prepare in advance, wearing specific clothes and being in a specific location. Check your appearance prior to your video recording session. How does your hair look? What are you wearing? These are the first two questions many people ask as they want to look their best. If you tend to dress casually on Fridays, or work from home on specific days, you might want to wait until you are back in the office in professional dress.
2. Designate a specific location for recording your video messages. The best location may be at your office desk. It might be in your home office. Some of our clients like to record their video messages outside on mailVU’s iPhone video sharing app or our Android video sharing app. Both apps are free to download, and if you login to your account from the app your branding will be applied. If you know the location in advance, and are sure the background is suitable it will make you much more confident in your video recording.
3. Make sure you have good lighting and a quiet environment. Lighting can make a big difference in the quality of the video recording. Just like photography, be sure to have the light shining on you, not behind you. Don’t have a window behind you when recording indoors. When recording video outdoors pay particular attention to wind. It won’t seem like an issue until you play the video message back and hear the wind noise covering the audio. As long as you plan in advance for the environment you can feel confident in your video recording.

mailVU makes it easy to record and send personal video messages from your computer, iOS device, or Android device. You can record and play the video back to make sure you like it. If not, simply re-record until you are happy. You don’t have to send the video message until you are completely satisfied. Don’t worry if you need 4 or 5 ‘takes’ to get it just right. It’s better to be happy with your video than to save a few minutes.

To further present your video message in a positive way sign up for our Business Plan where you can surround your video email with your logo, your colors, and your custom footer with a Call to Action. Here is an example of the branding one of our Business Plan users applied to their account. You can try our Business Plan Free for 14 Days so there is no risk to try it out.

By following the pointers listed above you can feel confident that your video message will deliver a great presentation. Questions? Contact us at support at mailVU.com.

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There are two ways to email videos from your Android phone or tablet: 1) use the share button and select your email program such as Gmail, or 2) use an Android video email app like mailVU. Both are free, so what’s the difference?

When you share a video from your Android Gallery with regular email it has several limitations:

• It sends the entire file to the recipient. That means if the video email is large it may be rejected due to insufficient mailbox size for the other person.
• The format of the video is what your Android records, which depending on your device might be 3gpp format. If you send it to a friend with an iPhone they may not be able to play it.
• If you hold the phone sideways the other person may get their video sideways.
• You will have no idea if the other person watches the video email you sent.
• You have no way of retracting the video mail after-the-fact, and the recipient can forward it or post it anywhere.
• The Android phone also has a MMS video messaging service but it limits you to 20-30 seconds of recording time.

mailVU addressed these limitations with our free video email app:

• The mailVU app sends a small email that links to the video. We stream the video to the user so there are no large file issues.
• We convert all videos to multiple formats. When the recipient plays the video email we determine the device type and automatically play the correct format for them.
• mailVU’s app senses orientation and will rotate it back for the other person so it displays correctly.
• Check the View Notification box when you email videos from the app and you will receive real time alerts when your video is watched.
• A self-destructing video option is available so you determine how many days, or how many views the video can be watched.
• mailVU allows full-length videos to be sent via Video Text. We’ll text the recipient with a link that streams the video to their phone.

Our Android video email app is free to download from Google Play, and you do not have to be a mailVU subscriber to use it.

mailVU subscription plans, available on our website, offer a great number of features including the ability to apply your branding, save videos online, embed videos on your website, newsletters and social media sites, and use our webcam recorder on your website to collect incoming videos from your clients. The subscriptions range from an economical Basic Plan for teachers and other individuals, to the Business and Business Pro plans purchased by small and medium businesses.

Use our Android app to send videos free, and when you are interested in the additional features of a subscription, sign-up on our website for a free 14 day trial.

Questions? Use our Video Contact Us page to record a video message for us. We’d love to see and hear from you!

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User generated video content doesn’t have to be complex or expensive to obtain. A webcam recorder on your website will give users an easy way to record online video content for you. This post will provide specific examples of how sites are benefiting from this capability.

MNTV Webcam Recorder

Why use video? Letting users record video on your website increases user engagement and time on site, and obtains great user generated video content for marketing. After curating the video submissions you can display the webcam recordings as video testimonials to augment the text testimonials on your site. Video has already become the #1 source of consumer traffic on the Internet (per 2012 study) and it is only going to get bigger. mailVU makes it easy to place a webcam recorder on your site so don’t miss out on this large audience!

Here are several specific examples of how websites benefit from using an online video recorder:

• Ecommerce companies can ask customers to record a brief product review. Here is an example of a mailVU client site collecting product reviews. We all love seeing user reviews of products before we buy, looking for the number of stars given to a product. With a webcam recorder your users can provide video reviews! Curate the responses and then display appropriate ones onto the product page on your site (or on Ebay, Etsy, or Amazon!) . Prospective customers will love seeing and hearing a product review. Another benefit is videos keep people on your site for a longer period of time. Rather than skimming a few paragraphs of text and photos, a 1-2 minute video will hold their attention.
• Marketing departments can record online video testimonials. To get the best response you should offer the user an incentive to record video for you. This online service provider client is offering a free month of service in return for useful videos. Other sites make it optional for users to submit testimonials, such as this Lexus Dealership client. The user does not need to download any software, they don’t need to be ‘friends’ with you, and they don’t need to go to someone else’ website like YouTube to record. Users can record online video from the built-in webcam on their laptop and have those videos go privately to you for moderation. Once you approve the video testimonials you can embed them on your site like this example.
•  Colleges and schools can use a webcam recorder on their site to allow students to privately record video assignments for their teachers. Teachers can ask students to record themselves and listen to the recording for “instant feedback”. A teachers can record a video with language errors (pronunciation, content, grammar), and ask students to record a video back identify the mistakes. A teacher can even create short oral quizzes for students to watch and answer questions. mailVU’s webcam recorder has been used for these applications on sites throughout the world. It is a fast, easy, and private way to record video.
• Recruiters are integrating video technology into their processes, including the use of live Skype interviewing. This recruiting client uses mailVU’s webcam recorder to capture video resumes right off their website. If the position you are filling requires speaking and presentation skills there is no substitute for seeing and hearing the candidate. In person evaluations are always best, but time and distance limitations can make it more convenient to conduct the assessment online. Use a webcam recorder to capture the initial submissions, and then follow up with live Skype or in-person interviews.
• Some websites are using webcam elevator pitch submissions for the application process, like this example. Typically the video elevator pitch is used to submit to a competition, program, or contest. mailVU provides a webcam recorder that is displayed directly on the application page. Videos go into a private account where they can be viewed before being used. The last thing you want is unflattering videos on YouTube referencing your application. mailVU can also add a video upload tool for accepting videos from smartphones and tablets. A great use of the video upload tool is for contest entries.
  

  mailVU Web Camera Recorder

Ready to get started?

mailVU provides a webcam recorder as a standard feature in our Business Plan subscription. Embed a single line of HTML code of the recording widget onto your website and you can start collecting videos in minutes.

For developers who want to integrate a webcam recorder into their product offering (perhaps a gift giving service) we have a Video API. With the API you can call the video recorder at any place in your process, and retrieve and display the videos any time you like.

To help you get started with recording video online we offer a 14 Day Free Trial on the Business Plan, and we offer free Video API Developer Accounts so you can try it out before making the decision. Have questions? Send them to us in video on our Contact Us page!

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With spring finally here it’s time to start those video marketing projects you’ve been putting off all winter!

1. Start sending video messages to your clients. It helps build a more personal relationship than text email as they see and hear you right in their inbox. Clients have to ‘buy’ you before ever considering buying your product, so nurture those leads along with personal video messaging.
2. Embed videos on your website. Yes you should also place videos on hosting sites like YouTube, but only your website allows you to customize the branding and call to action around your video. With a private video hosting service like mailVU you can embed videos without ads and avoid the dreaded ‘recommended’ videos of your competitors being displayed.
3. Embed videos into your newsletters. Email newsletters are a great way to keep your clients appraised of updates in a global fashion, but usually they smack of mass-marketing and are not taken seriously. Try embedding your video directly into your MailChimp, iContact, or other mass email system.
4. Start collecting video testimonials from your clients by embedding mailVU’s webcam recorder on your website. This webcam recorder makes it super easy for your clients to quickly record a short video for you. Once you have the video you may embed it onto your website and use it for a sales tool! Don’t forget to give the client an incentive to record the video. The “what’s in it for me” principle always applies so be sure to offer something in return – a free month of service, an upgrade, an ebook…something the client will value that doesn’t cost you an arm and a leg.
5. Host a video contest. Nothing gets Internet visitors more excited that the potential of winning a prize, especially if it is really good like a new Tablet! It’s easy to run a contest right on your website with our video contest service. Imagine receiving dozens of video entries from prospects! It’s a great way to generate new leads and obtain inexpensive video content for your marketing campaigns.

mailVU is on your side if you need any help tackling these video marketing projects. We offer an easy to use video email platform where you can send private one-on-one video messages to clients, or embed your videos into newsletters. Our webcam recorder, a standard feature of our Business Plan, and our Video Contest service make it easy for your clients to record and send videos to you. Our affordable month to month plans have a risk free 14 day trial so you can try it out without making a long term commitment.

As always, be sure to share this post with colleagues who may need a partner for their video marketing projects!

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One of golf’s greatest events is The Masters tournament held the first full week in April at Augusta National Golf Club in Augusta, Georgia. While most of us cannot become Rory McIlroy or Tiger Woods, we can become masters of using video in email. This blog post will tee up the benefits of using video in email, and provide specific examples of how it can help you succeed in getting your message through to your audience and start scoring birdies today.

The first step in golf is the drive, getting your ball down the fairway. In email marketing your drive is getting the recipient to view your message. Traditional email marketing has a very low click-through rate. This study by Epsilon showed click-through rate in traditional email in 4Q12 to be only 4.5%, a real bunker shot. If you are counting on getting your message heard, the established text email method isn’t working too well and maybe it is time to change your grip.

mailVU video email click-through rate exceeds 60%. Yes, 60%+. Here are our latest stats. Why is mailVU’s click-through rate so much better than par? It’s a combination of things, but the most important element is seeing a familiar face in the video emails and knowing if you click on it you can see and hear the other person. We believe it would be a 100% click-through rate if all the video emails came from mom!

Non-profits know the value in inserting video in newsletters. Along with video email, mailVU’s Business Plan accounts allow you to embed videos into newsletters like this one from Share Charlotte. Talk about making a great impression on the recipient! A video is much more interesting and engaging than text, and does an excellent job in conveying the emotion and personal touch so often missed in the online world.

Before leaving the club house make sure you have these clubs in your video email bag:

• Video emails which are easy to record and send
• Videos which are playable on smartphones, tablets, and computers
• When using video in email for business make sure you can apply your branding
• Look for a service with View Notification, telling you when the recipients watches your message
• Make sure your video emails are private. You don’t want your bad shots being shown on YouTube!

mailVU provides an easy to use video email service which meets all these criteria. You can be mastering video in email which just a few swings on the practice recorder.

Try mailVU video emails on our website, or via our free mobile apps in iTunes and Google Play. The mobile video email apps also use your branding, enabling you to record and send marketing video messages on-the-go. This is a particularly useful feature for Realtors, car dealers, installers, and anyone else who has the need to record video messages while outside of an office environment.

Have questions? Send us a message from our video Contact Us page. We’d love to see and hear from you!

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Email misunderstandings occur on a regular basis. We make assumptions about what the other person typed in their email, read things between the lines that may or may not be there, and make assumptions about the sender’s attitude based on the perceived ‘tone’ of their words. Lack of a greeting or closing, bolding or capitalizing text, or making text in a red font color can all be viewed with negative feelings. What if you could stop these text email misunderstandings in their tracks? With video email you can.

A study by a UCLA professor, Albert Mehrabian, indicated that up to 93% of the perceived feelings and attitudes of communication are nonverbal: 7% of communication conveyed by the words, 38% by the tone and inflection of the voice, and 55% by the nonverbal communication. Ever heard the old adage: Listen with your eyes? It’s no wonder since nonverbal communication can convey greater than 50% of the sender’s attitude!

Video emails can help by showing body language such as a smile, hand gestures, eye contact, and body posture. Body language shows clues to the attitude of a person, and whether they are relaxed, amused, happy, sad, or aggressive. The audio component of the video email shows the feeling and intent by the tone and inflection in the voice. Hearing laughter in video emails certainly makes for greater goodwill than typing “ha-ha” into a text email! With video email you can see and hear the other person, greatly reducing the likelihood of a misunderstanding.

Language teachers are using tools like mailVU with their students to practice their speaking skills. Video emails are a great way to assess pronunciation, content, and grammar. Short of every student completing an oral exam, video email can be used for assessment evidence, demonstrating the student’s mastery of the language. You can even use mailVU for a video dictation activity with your students.

Video emails are also a natural tool for the deaf community, making it easy to record and send personal sign language videos to the other person.

The best news of all is that you can send video via email for free. mailVU provides five ways to send video email for free, from computers, iPhone and iPads, and Android devices. mailVU automatically converts each video to multiple formats so they will play on any web-enabled device. Our video email service is private and your videos are not accessible to YouTube or search engines. You can even send self-destructing video email through mailVU by setting a limit of views or days.

Start using video email for more of your communication and judge the difference for yourself.

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It’s that time of year for spring cleaning, moving away from winter habits and on to a fresh clean start. If you haven’t been using video messaging to communicate with prospects this is a perfect time of year to begin using a more effective email tool.

What is Video Messaging? Simply stated it is adding a personal touch to email by recording a video of you talking to the prospect and sending the video via email directly to their inbox. These messages do not have to be long, nor do they have to be professional productions. Simply record your messages into your webcam and send a video email, or record from your iOS or Android mobile device and send a video email. It’s easy, fast, and free to do with a video messaging service like mailVU.

Why use Video Messaging?

Video Email gets viewed; and the click-through rate can be 3-5x that of text emails. mailVU measures click-through rate of video email across our entire user base and it is consistently over 60%. Here is an article describing the high click rate results of video email. There is no point in sending emails if they won’t be viewed, so improve your odds by switching from text emails to video emails whenever possible.

Video helps build personal relationships in a way text email can never match. Isn’t sales all about getting the prospect to buy and believe in you? If not they will never buy your product. Seeing and hearing you in email helps your meaning comes through in the facial expressions and tone and inflection of your voice. It is so easy to be misunderstood in email and video messaging can help prevent misunderstandings.

Here are several use cases for Video Messaging:

• Follow up from a trade show, meet-up, or other event where you met someone new.
• Cold calling prospects to get an appointment.
• Personal thank you messages for something thoughtful the other person did for you.
• Invitations to a fundraiser or charity event.
• Spreading the news on your Kickstarter or Indiegogo campaign.
• Sending an video introduction to a hiring manager.
• Recording a video testimonial about an excellent product or service you received.
• Send training videos to new clients
• Send welcome video to new employees
  

There’s no limit to what you can send! Here are a few specific examples:

• A local job seeker used video messaging to get noticed when she was looking for a job. She told us about her experience in this blog post.
• A local entrepreneur used video messaging to get the word out on his company’s Indiegogo campaign. He told us about his experience in this blog post.
• A local school used video messaging to get the word out about their entry in a Facebook contest, and they ended up winning $500,000! Read about it here.
• This non-profit got the word out with video in newsletters. Here is an example of one of the video messages they sent out. Isn’t this much more effective than a text newsletter!

mailVU makes video messaging easy, from the webcam recorder on our site to our free video email apps in iTunes and Google Play. You can use the video email service for free to get used to the experience, and then when you are ready to have your own account step up to one of our subscription plans. mailVU’s business versions allow you to place your branding on the video messages along with links to your website and social media sites. The business version also lets you insert videos into newsletters and embed them on your website.

All mailVU videos can be shared on social media, and we have users that like to Tweet videos to answer client questions. The video tweet to the side was answering a customer’s shoe question.  Unlike the 6 second looping nature of Vine, mailVU allows full length video messages to be Tweeted. Make them 2-3 minutes long if you like. You can send video messages to any email address. They don’t have to download software, and they don’t have to be connections in Facebook. Any email address will work.

It’s Spring and time to get into a new habit. We can help you get into the Video Messaging habit by offering a Free 14 Day Trial of our subscription plans. Sign up online and give it a try. We’re confident that you will see a noticeable result in your email efforts.

Questions? Send us a video message from our Contact Us page.

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